Business promotion
Market awareness, market penetration: these are challenges faced by all enterprises.
You have something new, unique or extremely valuable to offer in terms of a product or service. Are you struggling amidst the competition, or already successful but want to take it to another level?
Your bottom line is not just profit for profit’s sake, but operating in a socially responsible way, being perceived in a positive light and ensuring that your existence is a win-win for everyone.
You’ll need to get it in front of the right local, regional and national trade media to share your success with customer satisfaction and benefits received. And with the traditional and online media to get the attention your product deserves. News releases, articles, blog postings and op-ed pieces are tools that will trumpet and publicize your presence. You need to position the product and develop an electronic media kit for maximum exposure.
Is your website search-engine optimized and optimally designed? Is it doing its job to give you the right image of credibility and authority in your field? Does your website’s content effectively define, inform and sell your company’s message?
Are you taking full advantage of the social media to publicize your products and services and to connect with your customers? Facebook, Twitter, and blogs are among the powerful tools available to reach out further than you ever imagined.
If you are a smaller company, don’t feel you can’t compete with the big boys. You can level the playing field by learning your market and planning a cohesive strategy. Knowing the trends, your competition, and your target customers and their needs and wants is crucial. With the right publicity and sales materials, together with well-placed media contacts, you will reach your customers. The addition of a long-term strategy will ensure continued growth and success.
Communication Services
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Business case histories
portfolio:
Improve perceptions of clean technology (op-ed)
>placement: Denver Business Journal >>>t
Portable LED lighting that is energy efficient, long-lasting and low cost
(media release)
>placement: Denver Business Journal >>>
ext.
Press releases: how and why >>>
