Press Releases: How and Why
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What does a press release do? (Also called news release, media release.) If there is something significantly new, interesting or unique about your business or organization, it should be told in a press release. A press release brings wide attention to your product, service or cause.
What does a press release do? (Also called news release, media release.) If there is something significantly new, interesting or unique about your business or organization, it should be told in a press release. A press release brings wide attention to your product, service or cause. •Where is the substance (resulting news or feature stories, or extracted information) of a news release found? Magazines, newspapers, search engines and sites such as Google News, Yahoo! News or blogs on specific topics.
Where is the substance (resulting news or feature stories, or extracted information) of a news release found? Magazines, newspapers, search engines and sites such as Google News, Yahoo! News or blogs on specific topics.•Who are the distribution targets of your releases? Directly: the media and PR distribution services (many are free, some are not). Indirectly: bloggers and word of mouth.
Who are the distribution targets of your releases? Directly: the media and PR distribution services (many are free, some are not). Indirectly: bloggers and word of mouth.•Who are the audiences of your release? Everyone (industries, special interest groups, professionals and the general public) who has an interest in your news, for whatever reason.
Who are the audiences of your release? Everyone (industries, special interest groups, professionals and the general public) who has an interest in your news, for whatever reason.Leverage your organization through the power of the Web
Are you overlooking something significantly new, interesting or unique about your business or organization? There are many online tools and strategies available to spread the word locally and nationally. The Web is a powerful medium where your story can be multiplied in countless directions and ways. Your story may be picked up by blogs and journalists looking for fresh content. Readers and search engines will be led to your website that is mentioned in a press release or article.
If properly presented and placed, you can establish yourself as an expert in a particular field through press releases and informative articles placed on the Internet. At EBS Public Relations, we can create and disseminate your story on the Internet. We can leverage your expertise in the form of op-ed pieces and articles in publications and websites.
Why hire a PR professional to create and distribute your release instead of doing it yourself?
•Do you have the time, skills, experience and savvy to create and disseminate press releases? Are you adept at writing, timing and distribution strategies? Enough said.
Do you have the time, skills, experience and savvy to create and disseminate press releases? Are you adept at writing, timing and distribution strategies? Enough said.•Pitfalls that a PR professional will help you avoid: releasing “news” that really is not bona fide news but an advertisement charading as news. Sometimes the charade is subtle, sometimes obvious, but will always be wasteful and harmful to your time, resources, credibility and reputation. A press release is a legitimate announcement and not a marketing gimmick.
Pitfalls that a PR professional will help you avoid: releasing “news” that really is not bona fide news but an advertisement charading as news. Sometimes the charade is subtle, sometimes obvious, but will always be wasteful and harmful to your time, resources, credibility and reputation. A press release is a legitimate announcement and not a marketing gimmick.Do any of the following apply to your organization? They can be a focus of a press release! (Releases can be transformed into news or feature articles and other forms of publicity.)
•New products, services
New products, services•Significant changes in product offerings, e.g. price, sales
Significant changes in product offerings, e.g. price, sales•Events, promotions sponsored (e.g. fundraisers, tours, open houses, seminars, rallies, awards programs, meal events)
Events, promotions sponsored (e.g. fundraisers, tours, open houses, seminars, rallies, awards programs, meal events)•Observances (anniversaries, retirement, etc.)
Observances (anniversaries, retirement, etc.)•Facility openings, relocations, closings
Facility openings, relocations, closings•Personnel changes
Personnel changes•Distributor appointments, changes
Distributor appointments, changes•Contracts, grants received, given
Contracts, grants received, given•Awards, honors or designations received, given
Awards, honors or designations received, given•Reports issued, research findings
Reports issued, research findings•Position statements
Position statements•Gifts, contributions received (not-for-profits)
Gifts, contributions received (not-for-profits)Communication Services
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