Nonprofits
You have a cause and mission that is beneficial to society as a whole or a certain segment of society. Your organization is committed to solving and preventing social problems that affect your local area, the nation or the world. Your role is to be an advocate and provide education for action. Are you struggling to accomplish your mission or already successful but want to take it to another level?
Nonprofits, public entities and business interests dealing with public issues face unique challenges, requiring effectively targeted strategies.
You’ll need to get it in front of the right audiences to get your message out. This includes the traditional and online media to get the attention your mission and cause deserves. News releases, articles, blog postings and op-ed pieces are tools that will trumpet and publicize your presence. You need to position your cause and issues and develop an electronic media kit for maximum exposure.
Is your website search-engine optimized and optimally designed? Is it doing its job to give you the right image of credibility and authority in your area? Does your website’s content effectively define, inform and sell your organization’s message?
Are you taking full advantage of the social media to publicize your cause and issues and to connect with your supporters and potential supporters? Facebook, Twitter, and blogs are among the powerful tools available to reach out further than you ever imagined.
If as a cause and voice you are small or new or thus far not successful enough, you don’t have to feel lost among all the organizations vying for attention. You can level the playing field by learning your “sociopolitical market” and planning a cohesive strategy. Knowing the trends, your sociopolitical environment, and your target audiences and their needs and wants is crucial. With the right publicity and promotional materials, together with well-placed media contacts, you will reach your audiences and make an impact. The addition of a long-term strategy will ensure continued growth and success in reaching your goals.
Communication Services
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